Indrasari M, Syamsudin N, Tampubolon LRRU. Enhancing SME Product Brand Equity in The Digital Age as Strategic Approaches in the Era of Artificial Intelligence. IJBLE [Internet]. 2024Mar.29 [cited 2025Jul.9];5(1):1139 - 152. Available from: http://ijble.com/index.php/journal/article/view/512