HERAWATI, C. P. .; PRASTOWO, S. L. .; UTAMI, W. Y. . From Transactions to Advocacy: The Role of Complaint Management and e-WOM in Shaping Referral Marketing in Indonesian E-Commerce. PERFECT EDUCATION FAIRY, [S. l.], v. 4, n. 1, p. 1-12, 2026. DOI: 10.56442/pef.v4i1.1242. Disponível em: https://ijble.com/index.php/bec/article/view/1242. Acesso em: 4 mar. 2026.