Wulandani, Yolanda Seva, and Masruri Masruri. “Integrating SWOT, STP, and 7Ps Frameworks to Strengthen MSME Competitiveness: A Case Study of Bi Omeh Grilled Chicken in Indonesia”. PERFECT EDUCATION FAIRY 4, no. 1 (March 3, 2026): 45 - 55. Accessed March 4, 2026. https://ijble.com/index.php/bec/article/view/1222.