Firmansyah, D., Wahdiniwaty, R., Laras, T. and Suryana, A. 2026. Shining Affiliates in the Age of Falsity: The Path to SME Economic Competitiveness – HR Intelligence and Marketer Competence. International Journal of Business, Law, and Education. 7, 1 (Feb. 2026), 282 - 300. DOI:https://doi.org/10.56442/ijble.v7i1.1367.