PITRI, T.; FIRMANSYAH, I.; RIJANTO, R.; FIRMANSYAH, D. The Evolving Marketing Mix in the Digital Age and Customer Mix: How Does It Affect Purchase Intention?. International Journal of Business, Law, and Education, [S. l.], v. 6, n. 1, p. 345 - 361, 2025. DOI: 10.56442/ijble.v6i1.1003. Disponível em: https://ijble.com/index.php/journal/article/view/1003. Acesso em: 13 jul. 2025.