TUBALAWONY, J. The Effect of Marketing Strategies, Consumer Behavior, and Brand Equity on Business Expansion in the Retail Sector. International Journal of Business, Law, and Education, [S. l.], v. 5, n. 2, p. 2640 - 2650, 2024. DOI: 10.56442/ijble.v5i2.911. Disponível em: https://ijble.com/index.php/journal/article/view/911. Acesso em: 1 jul. 2025.