WAHYUNI, I.; ARIFIANSYAH, R.; MEIDASARI M, E.; SISKAWATI, I. The Role of Brand Equity, Digital Marketing, Customer Experience, and Social Media Engagement on Consumer Purchase Intention on Tiktok Shop Application. International Journal of Business, Law, and Education, [S. l.], v. 5, n. 2, p. 2806 - 2815, 2024. DOI: 10.56442/ijble.v5i2.942. Disponível em: https://ijble.com/index.php/journal/article/view/942. Acesso em: 1 jul. 2025.