Pitri, T., Firmansyah, I., Rijanto, R. and Firmansyah, D. (2025) “The Evolving Marketing Mix in the Digital Age and Customer Mix: How Does It Affect Purchase Intention?”, International Journal of Business, Law, and Education, 6(1), pp. 345 - 361. doi: 10.56442/ijble.v6i1.1003.