Rowi, A. S., M. A. Wahyudi, T. Oswari, and B. Purwoko. “The Role of Digital Marketing Strategies in Enhancing Customer Engagement and Brand Loyalty: A Study of E-Commerce Platforms”. International Journal of Business, Law, and Education, vol. 5, no. 2, Dec. 2024, pp. 2778 -8, doi:10.56442/ijble.v5i2.936.