Tubalawony, Jacsy. “The Effect of Marketing Strategies, Consumer Behavior, and Brand Equity on Business Expansion in the Retail Sector”. International Journal of Business, Law, and Education 5, no. 2 (November 19, 2024): 2640 - 2650. Accessed July 1, 2025. https://ijble.com/index.php/journal/article/view/911.