Efendi E, Anggreani J, Butarbutar N, Panggabean EPA, Sudirman A. The Influence of Brand Equity and Customer Bonding on the Loyalty of Beauty MSME Consumers with Satisfaction as a Mediating Variable. IJBLE [Internet]. 2023Sep.19 [cited 2025Jul.12];4(2):800 - 811. Available from: https://ijble.com/index.php/journal/article/view/250