Digital Service Innovation and Customer Value

Lilian Deryana; Hartaty Hadady; Abdullah W. Jabid; Abdul Hadi Sirat

doi:10.56442/ijble.v4i2.230

Authors

Lilian Deryana Student of Management Doctoral Program, University of Khairun
Hartaty Hadady Faculty of Economics and Business, University of Khairun, Indonesia
Abdullah W. Jabid Faculty of Economics and Business, University of Khairun, Indonesia
Abdul Hadi Sirat Faculty of Economics and Business, University of Khairun, Indonesia

DOI:

https://doi.org/10.56442/ijble.v4i2.230

Abstract

The limited research linking digital service innovation to the small business context makes this research mandatory. This research itself examines the impact resulting from digital service innovation on customer value in Ternate City. A total of 113 respondents were involved in this study. The data in this study were collected through a survey with a questionnaire. Testing the research hypothesis was carried out using simple linear regression analysis using SPSS version 24. The results revealed that there was a positive relationship between digital service innovation and customer value. Next, recommendations for future research are discussed.