THE INFLUENCE OF SOCIAL CAPITAL AND INNOVATION CAPABILITY ON CREATIVE INDUSTRY BUSINESS PERFORMANCE

Authors

  • Fitria Halim Sekolah Tinggi Ilmu Ekonomi Sultan Agung
  • Rr. Chusnu Syarifa Diah Kusuma Universitas Negeri Yogyakarta
  • Sherly Sherly Sekolah Tinggi Ilmu Ekonomi Sultan Agung
  • Christine Loist Sekolah Tinggi Ilmu Ekonomi Sultan Agung
  • Acai Sudirman Sekolah Tinggi Ilmu Ekonomi Sultan Agung

DOI:

https://doi.org/10.56442/ijble.v4i2.267

Keywords:

Social Capital Innovation Capability, Business Performance

Abstract

The rapid development of information technology in creative industry businesses forces business people to optimize social capital and innovation capability well. This is what underlies the development of the creative industry so that it can optimize all its resources, especially in the aspects of social capital and innovation capability. This research aims to analyze the influence of social capital and innovation capability on creative industry business performance. Data analysis confirms that social capital and innovation capability significantly affect business performance. The conclusions of this research inform creative industry business players so that they can develop a culture of innovation throughout the organization, encourage employees to share ideas, provide sufficient support and resources, and adopt a flexible and adaptive management approach to be internationally competitive. Through this research, it is hoped that it can provide a fundamental contribution in supporting information regarding strategic steps in optimizing the resources owned by every creative industry business actor, both in terms of social capital and innovation capability in marketing activities.

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Published

2023-10-23

How to Cite

Halim, F., Kusuma, R. C. S. D. ., Sherly, S., Loist, C., & Sudirman, A. (2023). THE INFLUENCE OF SOCIAL CAPITAL AND INNOVATION CAPABILITY ON CREATIVE INDUSTRY BUSINESS PERFORMANCE. International Journal of Business, Law, and Education, 4(2), 971 - 978. https://doi.org/10.56442/ijble.v4i2.267

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